Social Media Competition Pitfalls

I see more and more contests ran these days that use various social media engagements as a voting mechanism. One of the most successful social media campaigns I’ve ever built was one for Schwinn where entrants would enter themselves as well as a friend. If an entrant won, their friend also won a bike. It brought Schwinn well over 25,000 likes over the course of the month and over a quarter million entries.

Switch to Hugo

So I’ve yet again decided to re-design my site. I think it’s healthy to freshen things up from time to time. More importantly, this time, I’ve also removed the need to use a database. While I love the CMS I started building using the Lithium Framework for PHP, I decided it wasn’t the right fit for me. I’ve used and contributed to many CMS’ over the past 12 years. I’ve also looked into the new age CMS’ such as Ghost, but ultimately decided none of those were the right fit either.