Detecting Fake Traffic by Fake Marketers

Ever tempted to buy a gig on Fiverr to send some traffic to your site or landing page? Just remember, if it’s “too good to be true” - it probably is. I was curious. I knew it would be fake traffic, but so many said it was a sound way of getting mentions on social media and driving traffic to your site. These were independent sources writing on reputable marketing sites too, so why would they recommend it?

Tracking Outbound Links in Google Analytics

Google Analytics is a powerful tool. I think it’s often underrated and overlooked due to some of it’s UX challenges (though they are actively working on that). So I started investing more time with it. I wrote another post about tracking custom events and I’ve discovered ways to automatically track events with a short snippet of JavaScript. This tool I’m building is called Telepathic Black Panther. It’s open-source and completely free to use.

Tracking Events in Google Analytics

I’ve seen some very overly complicated Google Analytics configuration in my career. I think the most complicated and labor intensive setups is when people use Google Tag Manager. It’s a “hands off” way to setup tracking in that you can have someone do it for you without access to your web site’s code base. So that’s cool…But the cool factor wears off right there. When you setup Google Analytics using the Tag Manager you have a lot of complex rules setup and these configurations get versioned.

Spotting Early Engagement for Startups

I fish around many ideas and work with people on their own startups as well and the number one question on our minds is, “How do I get people engaged and interested?” Sometimes I feel like people give up too soon or are unwilling to adapt their idea or chase their audience. It’s also difficult to spot because at first traffic is quite low. Help, I’ve ran ads but I’m not getting any signups!

Buying Twitter Followers

I wouldn’t do it if I were you. While many people have noted that Twitter won’t exactly ban you for doing so (unless perhaps you generate enough media attention), it’s still not a good idea if you care about growing an audience. Sounds counter intuitive right? You might tell me, “Buying followers sounds like an amazing way to grow an audience! Look at the numbers!” Well… Here’s where I ask, do they listen or care about you?

Social Media Competition Pitfalls

I see more and more contests ran these days that use various social media engagements as a voting mechanism. One of the most successful social media campaigns I’ve ever built was one for Schwinn where entrants would enter themselves as well as a friend. If an entrant won, their friend also won a bike. It brought Schwinn well over 25,000 likes over the course of the month and over a quarter million entries.