Buying Twitter Followers

Might not be a good idea...

I wouldn’t do it if I were you. While many people have noted that Twitter won’t exactly ban you for doing so (unless perhaps you generate enough media attention), it’s still not a good idea if you care about growing an audience.

Sounds counter intuitive right? You might tell me, “Buying followers sounds like an amazing way to grow an audience! Look at the numbers!” Well… Here’s where I ask, do they listen or care about you? Do they engage with you and share your content? No? Ok, well then they aren’t your followers.

People are very quick to look at a person’s “followers” count on Twitter and use it a trust metric. “If this person has hundreds of thousands of followers then they must know what they are talking about!” – Unfortunately that’s not true and many people are catching on to that fact. It’s becoming widely known (and unfortunately accepted) that people buy followers.

I’m telling you today that I don’t. Not that it wasn’t tempting and not that I didn’t seriously consider it. Why? Simple. I want authentic users. I want engaged users. I want real people following me.

Here’s another reason why you may not wish to simply buy followers. The folks over at Twitter recently released their analytics dashboard (along with their Ads) and it provides some insights about your followers. It tells you your follower’s interests, gender, location, and so on.

follower details

The metrics above are from my @socialharvest account and are exactly what I’d expect. You can check yours out at ads.twitter.com.

What would happen if you purchased followers? These numbers would be skewed. You’d have no idea what your followers were really interested in or where they were from. The dashboard would be less useful to you. In fact, it could end up giving you information that could actually lead you to making poor decisions.

Do not buy Twitter followers. Not only can you lose credibility with people who find out, but you are shooting yourself in the foot too.

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