Can we make something easier than Google Tag Manager?2/Jul 2015
This tool I’m building is called Telepathic Black Panther. It’s open-source and completely free to use. So you’re very much welcome to it, but just keep in mind that it’s still a work in progress. I will post about it more in the future as it evolves.
Today, I’m just very quickly writing about one tiny facet of web analytics. One that I feel is important: tracking outbound links. Your content likely has many links out to other sites, but do you know which ones are being clicked on the most? This might help you determine a few things, keeping in mind that clicking on a link is an engagement:
- What your readers are really interested in
- How much traffic you’re sending someone’s way
- What keywords and calls to action work well and get people to click
One prescribed way of tracking outbound links is through Google’s Tag Manager (help here). I’ll tell you why I’m not a fan of this though.
The example Google shows us will always take the visitor to the URL in the same window. That’s really bad if you want to keep people on your site. It could provide poor UX depending on your site and the needs of your visitors.
Here’s what you’re left with in your Google Analytics reporting dashboard:
(note in this case I’m only tracking the domains, but I could track the full URL)