Tracking Outbound Links in Google Analytics

Google Analytics is a powerful tool. I think it’s often underrated and overlooked due to some of it’s UX challenges (though they are actively working on that). So I started investing more time with it. I wrote another post about tracking custom events and I’ve discovered ways to automatically track events with a short snippet of JavaScript. This tool I’m building is called Telepathic Black Panther. It’s open-source and completely free to use.

Tracking Events in Google Analytics

I’ve seen some very overly complicated Google Analytics configuration in my career. I think the most complicated and labor intensive setups is when people use Google Tag Manager. It’s a “hands off” way to setup tracking in that you can have someone do it for you without access to your web site’s code base. So that’s cool…But the cool factor wears off right there. When you setup Google Analytics using the Tag Manager you have a lot of complex rules setup and these configurations get versioned.